Understanding Design Principles

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Balance/Contrast

• The product is repeated in the bottles and glasses
• The centre element is the product Budweiser
• The print on the top of the cover is bigger then the print on the bottom   

Rhythm/Repetition

• White print and the product is used and showed though out the cover 

Emphasis/Alignment

• The product is showed at a angle 
• The use big front letters on the top of the page and for the date on the box 

Unity/Proximity

• The background is done in a natural colour  
• The product is lined up with the text